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Evergreen Engines® [2023]
Overview of Building an Evergreen, Signature Online Course
Your Evergreen Engines® Action Plan
Overview Of The 8-Week Evergreen Engines® Program Calendar
Platforms + Systems Overview
🚨 Important: Intellectual Property (IP) Reminders 🚨
How to Get Support and Connected
The Basics of Building a 6-7 Figure Course Business
Your Champagne Client & Content Creation Resources
Mindset Pep Talk
Kickoff Training + Q&A - September 20, 2022
Prepare To Validate Your Online Course Idea & Sales Assets
Overview: Validating Your Online Course Idea
The Purpose Of the Rapid Validation Process
The Rapid Validation Webinar is a Test (“I already have a course”/”I don’t have a course yet”)
Pre-Selling Your Course With a Rapid Validation Webinar
Visual Overview: The Rapid Validation Webinar Process
Creating Urgency During Your Course Promotion (Rapid Validation)
Setting a Goal For Your Validation Promotion
🛑 CHECKPOINT: Pre-work
Week 1: Design Your Online Course
Nailing Down Your Course Offer Details
Identify Your Ideal (Champagne) Clients
Copy-Stalking: Market Research For Your Course
Course Idea Brainstorm
Pricing Your Online Course
Determining Your Course Container
Naming Your Course
🛑 CHECKPOINT: Course Offer and Details
Week 2: Build Your Signature Webinar Slides
The Purpose & Premise Of Your Signature Webinar
The Key To The Webinar Structure: Mistakes & Challenges
Examples of Webinar Content Outlines
The Do’s and Don’t’s Of Webinar Teaching Content
Step By Step Webinar Structure Walkthrough
Successful Webinar Example Walkthrough
Choose Your Webinar Title & 5 Bullet Points
Webinar Title Mastermind
Course Mockup Images
Week 3: Build Your Webinar Pages & Sales Flows
Overview of Rapid Validation Webinar Pages
Building Your Webinar Registration Page
Building Your Webinar Registration Thank You Page
Building Your Simple Hybrid Replay Page
Building Your Checkout Page
Setting Up Your Registration and Sales Flows
Week 4: Write Your Promo Emails and Social Posts
How To Write Irresistible Copy For Your Webinar Promotion
Writing Your Promotional Email Sequence
Creating Your Social Media Promotional Materials
[Optional] Additional Content Topics & Promotion Resources
🛑 CHECKPOINT: Promotional Materials
Week 5 - 6: Promote and Deliver Your Webinar
Promoting and Delivering Your Webinar: Day-By-Day Breakdown
Promoting Your Webinar: Topic Ideas
[Optional] Boosting a Struggling Promotion
Sending a “Why Didn’t You Buy” Survey After Cart Close
Complete Your Post-Launch Debrief
🛑 CHECKPOINT: Has Your Course Validated?
Week 7: Building and Delivering Your Validated Online Course
Overview of Creating Your Course Content
Your Unique Course Format and Delivery
Outlining Your Course Curriculum
Creating Your Content
Hosting Your Course
Helping Your Clients Achieve Success
Week 8: Build an Evergreen Funnel to Sell Your Online Course
Overview: What is an Evergreen Funnel?
Goal Setting for Your Evergreen Funnel
Intro to the Evergreen Mindset
Overcoming Limiting Beliefs Around Work and Money
Overcoming Limiting Beliefs Around the Fear of Selling
Webinar Funnel Overview and Walkthrough
Webinar Funnel Step-by-Step Walkthrough
Optimizing Your Webinar for Evergreen
Optimizing Your Hybrid Sales Page for Evergreen
Optimizing Your Email Sequence for Evergreen
🛑CHECKPOINT: Evaluating Your Funnel
Ongoing: Promote Your Evergreen Funnel
Announcing Your Evergreen Funnel is On
Optimize Your Website for Evergreen Traffic
Optimize Your Existing Social Media Channels for Evergreen Traffic
Promote Your Funnel With Email
Promote Your Funnel With Calls to Action In Your Weekly Content
Create Content That Drives People To Your Funnel
Traffic Basics: How to Drive People to Your Offers
Tracking the Success of Your Evergreen Funnel
Map Your Model: Planning Your Year as an Online Course Business Owner
Overview: Map Your Model Process
Download the Map Your Model Worksheets
Map Your Model Part 1: Prioritize Your Projects With The Criteria Matrix
Map Your Model Part 2: Revenue and Audience Map
Map Your Model Part 3: Put It On The Calendar
Evaluate Your Model
Further Reading: Map Your Model Examples
Optional Strategies for Online Course Businesses
[Optional] Anti-Waitlist Pages for Webinar Funnels
Course Entrance + Exit Surveys
Course Improvements + Updates Log
Weekly Check-in and Onboarding Emails For Your Course
Your Next Steps
Next Steps: Build a "Hybrid" Business Model
Sending a “Why Didn’t You Buy” Survey After Cart Close
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