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Evergreen Engines™ [2019]
Welcome!
Welcome! Read this first
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Platforms, Systems and Tech Overview (17:03)
Introduction to Evergreen Sales Funnels
Introduction to Evergreen Funnels (9:28)
DO THIS FIRST: Fill out your Funnel "One-Sheet" (5:58)
Creating Your Funnel Project Plan
How To Get Ready to Deliver Your Course on Evergreen
Average Metrics and Standard Conversion Rates
Master The Evergreen Mindset
Intro to the Evergreen Mindset (23:29)
Overcoming Limiting Beliefs Around Work and Money (14:10)
Overcoming Limiting Beliefs Around the Fear of Selling (30:27)
The Simplest Funnel In the World - The One-Page LTO Funnel (start here!)
The Simple "Minimum Effective" Funnel (Set this up first!) (13:52)
The "Perfect" Limited Time Offer (LTO) Page
How To Create Your LTO Page (14:40)
LTO Loading Bar Graphic
LTO Page Tech + Deadline Funnel
LTO Mindset Pep Talk! (If you're feeling any "resistance", check this out!) (10:06)
LTO Homework Assignment
The Anti-Waitlist Page Entrypoint (Optional)
Before You Create Your Full-Fledged Funnel...
Next Steps: Build the Webinar Funnel and Replace the LTO with an Automated Webinar Funnel [READ THIS]
Getting Clear on Your Pricing
Build Your Automated Webinar Funnel
Webinar Funnel Overview + Diagram (16:30)
Webinar Funnel: Step By Step Page Walkthrough (27:39)
Example: Hybrid Webinar / Sales Page Walkthrough (6:03)
Create Your Evergreen Webinar Slides
How To Record Your Evergreen Webinar Video (15:00)
Mindset Audio for Recording Your Evergreen Webinar Presentation
Evergreen Webinar Funnel Email Sequence
Webinar Funnel Homework Assignment
How To Get People Into Your Funnel
Intro To Organic Traffic (2:35)
Optimizing Social Media Traffic (11:00)
Promoting Your Funnel With Email (4:29)
Promoting Through Your Weekly Content (6:03)
Optimize Your Website (8:07)
Hooking Up Your LTO to Opt-Ins (4:19)
Funnel Metrics
Funnel Metric Spreadsheet (10:22)
Knowledge Base
Have a question? Check the knowledge base!
Funnel One Sheet and Testing Checklist
Funnel Testing Checklist (5:45)
Setting Up The Tech For Your Evergreen Funnel
Setting Up Your Deadline Funnel Tech
LTO Mindset Pep Talk! (If you're feeling any "resistance", check this out!)
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