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[ARCHIVED] High Ticket Hybrid
Overview of Building a Group Coaching Program
▶️ Welcome to Building a High Ticket Hybrid Program (3 min)
Glossary of Key Terms
Tech and Software We Recommend
Designing Your Group Coaching Program
▶️ Assessing Your Market for Group Coaching Program Ideas (11 min)
▶️ Crafting Your High Ticket Offer [Full Workshop] (90 min)
▶️ Introduction to Designing Your Program (1 min)
▶️ What Your Offer Needs to Be (4 min)
▶️ What Testimonials Do You Want to Be Known For? (3 min)
▶️ Key Mistakes to Avoid (15 min)
▶️ High Ticket Hybrid Program Design (19 min)
▶️ Creating Your Program Design Chart (9 min)
▶️ Onboarding and Optional On-ramp (10 min)
▶️ Choosing a Container for Your Program (12 min)
▶️ Creating a Comparison Chart for Your Offer (18 min)
▶️ The Outcome Your Program Provides (10 min)
▶️ The Three Core Components of a Group Coaching Program (4 min)
▶️ Permission to Deliver Simply (4 min)
▶️ Optional Support Systems (6 min)
▶️ [Optional Further Reading] Turning an Existing Offer Into a Group Coaching Program (3 min)
🛑 CHECKPOINT: Outlining Your Group Program Idea
Preparing For Your Live Funnel Test
▶️ Overview: The Live Funnel Test to Validate Your Group Program Idea (2 min)
Mindset and Setting Expectations Before Your Live Funnel Test
Setting a Goal for Your Live Funnel Test
🛑 CHECKPOINT: Pre-work
Live Funnel Test Overview
Building Your Live Private Training Webinar
▶️ [Optional Further Reading] Create Your High Ticket Hybrid Private Training Webinar (3.5 hrs)
[Optional Further Reading] Using Visual Frameworks and Models in Your Private Training Webinar Presentation
▶️ Overview: The Live Funnel Test Pages (15 min)
Building Your Minimum Viable Application Page
Building Your Application Thank You Page
Building Your Minimum Hybrid Replay Sales Page
Building Your Checkout Page
Building Your Checkout Thank You Page
Building Your "You missed it" Page
Setting Up Your Applicant Tracking System: Zapier Automations & AirTable Bases
How to Talk About The Program Application & Live Training
Writing Your Promotional Emails
Creating Your Organic Social Posts
[Optional Further Reading] Creating Your Paid Ads
🛑 CHECKPOINT: Building Your Promotional Assets
Promote & Host Your Live Private Training
Promoting and Delivering Your Live Funnel Test: Day-By-Day Breakdown
Outbound Outreach to Boost Applications
The 6 Core Functions of Social Selling
The Mindset of Social Sales
Preparing Your Social Selling Scripts
How to Overcome Any Objection in Social Selling
Social Selling Mindset Peptalk
Assessing Your Promotion's Success
Building and Delivering Your Group Coaching Program
Overview: Building and Delivering Your Validated Group Coaching Program
Creating Your Membership Area
Creating Your Content
Delivering Your Content
Delivering Calls to Your Clients
Managing Your Program's Group
Helping Your Clients Achieve Success
Creating an Evergreen Funnel to Sell Your Group Coaching Program
Overview: Creating an Evergreen Funnel to Sell Your Group Coaching Program
Evergreen Funnel High-Level Walkthrough
Evergreen Funnel Step-by-Step Walkthrough
Optimizing Your Private Training for Evergreen
Tips for Recording Your Evergreen Private Training
Overview: The Evergreen Funnel Pages
Building Your Full Application and Enrollment Pages
Creating Your Evergreen Acceptance Email
Creating Your Evergreen Email Sales Sequence
🛑 CHECKPOINT: Evaluating Your Funnel
Telling The World About Your Funnel: Intro to Organic Traffic and Optimization
Optimizing Your Social Media Presence for Applications
Optimizing Your Website for Applications
Driving Traffic to Your Evergreen Funnel Through Organic Syndication
Driving Traffic to Your Evergreen Funnel Through Paid Ads
🛑 CHECKPOINT: Driving Traffic to Your Funnel
Evergreen Funnel Workflow and Habits
Closing Evergreen Sales in the DMs
Tracking the Success of Your Evergreen Funnel
[Optional] Troubleshooting Your Evergreen Funnel
[Optional] "The Evolution of Evergreen" Town Hall + 8 Ideas For Authentic, Evergreen Urgency
Planning Your Year as a Group Coaching Program Business Owner
Introduction To The #MapYourModel Process
An Overview of the Map Your Model Process
Map Your Model Part 1: Prioritize Your Projects With The Criteria Matrix
Map Your Model Part 2: Revenue and Audience Map
Map Your Model Part 3: Put It On The Calendar
Evaluate Your Work
Watch a Live "Map Your Model"
Hiring a Team to Support Your Group Coaching Program
Overview: What You'll Do in This Module
Design Your Dream Team
Hiring Workflow Overview
Hiring and Training a Client Success Manager
Job Description Bank: Other Positions
Further Reading
Optional Strategies for Group Coaching Programs
Client Communications Template Master Post
Surprising and Delight Clients
Client Graduation and Management
Pre-Application Webinar
YouTube Ads Training
Ascension Model vs. Front-End Back-End
[Optional Further Reading] Creating Your Paid Ads
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