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Scale Your Sales [2023]
Overview: Scaling Your Business' Revenue
What Does Scaling Really Mean?
Scale Your Sales Breakdown: What To Do
Creating Offers Out of Your Existing Core Course or Program
5 Offer Types You Can Create From Your Core Program
Behind The Scenes Of Our Champagne Client Content Kit Launch
Flash Sales
What is a Flash Sale?
Pricing Your Flash Sale
Flash Sale Calendar and Timing
Flash Sale Email Templates
Flash Sale Social Media Content
Flash Sale Sales Page
Fitting a Flash Sale Into Your Product Suite
Joint Venture Webinars
JV Webinar Strategy Update
▶️ Taking Your Webinar on Tour (2min)
▶️ Make Money With Affiliate Webinars - Without Bundling Offers (8min)
▶️ Why Joint Webinars are the Best (4min)
▶️ Find the Perfect Partners and Cohosts (6min)
▶️ Pitch Your Joint Venture Webinar Partner (8min)
▶️ Planning Your Joint Venture Webinar (17min)
▶️ Promoting Your Joint Venture Webinar (4min)
Live Paid Workshops
What is a Live Paid Workshop?
Deciding on a Paid Live Workshop Idea
Creating Content for Your Live Paid Workshop
Upselling at the End of Your Live Paid Workshop
Calendar: Live Paid Workshop Promotion
Emails for a Live Paid Workshop
Pages for a Live Paid Workshop
Social Media for a Live Paid Workshop
Fitting a Live Paid Workshop into Your Product Suite
Low-Ticket Lead Gen Offer (AKA Your "Front-End Funnel")
Low-Ticket Lead Gen Front End Funnels Overview
Low Ticket Lead Gen Front End Funnel Strategy
Pricing Your Low Ticket Lead Gen Front End Funnel Offer
Low Ticket Lead Gen Offer Content Strategy
Low Ticket Lead Gen "Front End Funnel" Pages Case Study Walkthrough
Low Ticket Lead Gen Front End Funnel Emails Case Study Walkthrough
Low Ticket Lead Gen Front End Funnel Paid Ad Creative Case Study Walkthrough
Low Ticket Lead Gen Funnel Metrics Case Study
Virtual Conferences
Virtual Event Overview & Principles
Strategy Overview + Setting Goals
Team KickOff Call Strategy for Your VC
Pricing Strategy
One Sheet
Timeline + Calendar Walkthrough
Tech for Your VC - Airtable Base + Zoom
Building Your VC Pages
Designing Your VC Programming
Building Your VC Sessions
Turning Your VC Attendees into Applicants (and Ultimately Sales)
Welcome Kickoff Session Slide Template
Final Session Call to Action to Apply Pitch Slides Template
VIP Bonus Day Strategy
Marketing Your VC
All Speaker Communication Email Templates
Attendee Email Sequence Template
LIVE Document for All Days of Your VC
Accepting Applicants + Cart Open Enrollment Period
[OPTIONAL] Affiliates for Your VC
Additional Resources
Case Study: Million Dollar Virtual Event Debrief
Upsells + Downsells
Intro to Upsells
Upsell Strategy
Pricing Your Upsell
Multiple Upsells
Sales Page for Your Upsell
Setting Up Your Upsells in SamCart
Intro to Downsells + Template
BONUS: 500K Launch Debrief - February 2023 Profit Architecture Course Launch
Launch Debrief: Also Available On The Private Podcast (Videos In The Lessons Below)
Part 0: Launch Recap + Reflections General Overview
Part 1: Launch Revenue + Enrollments Breakdown
Part 2: Ad Spend Metrics & Return On Ad Spend (ROAS)
Part 3: How I Planned This Launch (Calendar & One Sheet)
Part 4: Launch Strategy Q&A (Answering Your Biggest Questions)
Part 5: The Debrief (What Went Well, What Needs Improvement, What I'd Do Differently)
Turning Your VC Attendees into Applicants (and Ultimately Sales)
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