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Your First 1K® (2019)
WELCOME TO YOUR FIRST 1K®!
Welcome to Your First 1K®! Start here!
Download Your Course Workbook, Checklist, and Progress Tracker
MODULE 0: Foundation
Step 0 : Choose your path (simple or pro)
Step 0.1 : The pros and cons of each
Step 0.2 : How to choose what platforms to use
Step 0.3 : Choose your email system (if you don't already have one set up!)
MODULE 1: Prepping Your Blog and Finding Your People
Intro and Overview
Step 1.1 : Choose and validate your $97 course
Step 1.2 : Create a landing page for your newsletter
Step 1.3 : Create your lead magnet
Step 1.4 : Brainstorm people in your niche for collaboration
MODULE 2: Blitz Versus Foundation Strategies
Intro and Overview
Step 2.1 : Identify a Foundation strategy you want to use
Step 2.2 : Create a welcome mat
Step 2.3 : Set up a Scroll Box and Share Buttons on your site
Step 2.4 : Create an exit pop-up with ConvertKit or Your Web Page Builder
Step 2.5 : Add an announcement bar to your site
Step 2.6 : Create an opt-in button and call-to-action in your header
Step 2.7: Promote Your Landing Page on Social Media!
MODULE 3: Upgrade Your Blog and Create a Simple Sales Page
Intro and Overview
Step 3.1 : Create content upgrades for your most popular posts
Step 3.2 : Add content upgrades to your most popular posts
Step 3.3 : Promote your content upgrades and content
Step 3.4 : Choose a name and format for your product
Step 3.5 : Create a simple sales page
Step 3.6 : Pre-sell your product (if you want)
Step 3.7 : Begin building relationships with collaborators
Step 3.8 : Understand the big picture
MODULE 4: Guest Blogging
Intro and Overview
Step 4.1 : Learn about guest posting
Step 4.2 : The Case Study Guest Posting Strategy
Step 4.3 : The Success Story Guest Post Strategy
Step 4.4 : The Name Drop Strategy
Step 4.5 : Outline and create your product
MODULE 5: List-Building and Pre-Selling with Webinars and Affiliates
Intro and Overview
Step 5.1 : Learn the webinar basics and choose your topic
Step 5.2 : Learn how to have a profitable webinar and pitch
Step 5.3 : The main technology you will use for webinars
Step 5.4 : Create your 3 essential webinar pages
Step 5.5 : Promote your webinar
Step 5.6 : Emails and Follow Up Copy Tips
Step 5.7 : Get started with affiliates and joint ventures
MODULE 6: Viral List Building and Pre-Launch
Intro and Overview
Step 6.1 : Host a viral giveaway
Step 6.2 : Choosing your giveaway platform
Step 6.3 : Promote your giveaway on social media and your list
Step 6.4 : How to turn a viral giveaway into a promotion (my case study!)
Step 6.5 : Build anticipation for your product launch
MODULE 7: Email Courses & Launch Sequences
Intro and Overview
Step 7.1 : Create a free email course
Step 7.2 : The free email sequence and funnel
Step 7.3 : Create a landing page for your free email course
Step 7.4 : Promote your free email course
Step 7.5 : Set up your product launch email sequence
Step 7.6 : The 3 Part Launch Sequence (for affiliates only!)
Step 7.7 : The 5-part Launch Sequence (for new launches and products in the $30 - $100 range)
Step 7.8: The 7-Part Email Sequence (for products in the $97 - $500 range)
Step 7.9 : The ambitious 12-part Email Launch Sequence with multiple mediums (for premium products and high-priced programs)
MODULE 8: Prepping for Launch Traffic, Pre-Launch Planning, and Affiliate Packets
Intro and Overview
Step 8.1 : Optimize your site for launch traffic
Step 8.2 : Prepare for your launch
Step 8.3 : Create and send out affiliate packets
Step 8.4 : Make time in your schedule for increased engagement
Step 8.5 : Decide how to handle tough questions, refunds, and guarantees
MODULE 9: Closing Your Launch and Post-Launch Planning
Intro and Overview
Step 9.1 : Do these 8 things after your launch to keep building your list
Step 9.2 : Decide if your product is evergreen or open/close
Step 9.3 : Review and assess your launch
Step 9.4 : Make a plan for bringing in consistent sales
Tech Trainings: ConvertKit
How to get started with ConvertKit
How to Add a ConvertKit Sign Up Form to a Squarespace Page (0:31)
How to Add Click To Tweet Links to ConvertKit Broadcasts (0:55)
How to add content upgrades with ConvertKit (no LeadPages) (0:40)
Set up a landing page with ConvertKit (1:26)
How to set up “Sequences” in ConvertKit (1:45)
Tech Trainings: LeadPages
Set up a landing page with LeadPages (2:38)
How to add content upgrades to blog posts with LeadBoxes (2:08)
Tech Trainings: SamCart (What we now use)
How to sell your product using SamCart (8:53)
Test Course: Apple Pages
How to use Apple "Pages" to create your Tools + Resources lead magnet (2:55)
Tech Trainings: Squarespace
How to create a private resources page for subscribers with Squarespace as your lead magnet (0:46)
Set up a landing page with Squarespace Cover Pages (4:27)
Tech Trainings: Giveaways
How to set up a KingSumo giveaway (8:46)
Tech Trainings: Webinars
Webinars with Squarespace + ConvertKit (6:41)
Webinars with LeadPages + ConvertKit (7:35)
Step 7.2 : The free email sequence and funnel
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